What Do Lawyers Know About Selling That Most Business Owners Don’t?
That sounds like a joke, doesn't it?
You’re waiting for the punchline.
But there isn’t one, because lawyers know more about selling than you probably realize.
They understand that making a winning argument means building belief. And building belief requires evidence.
Not just finding it, which can be an art in itself, but using it to the most persuasive effect.
Whether it’s with thousands of pages of banking records or one ill-fitting glove…
Lawyers know there’s a minimum threshold for what they’re arguing to even be considered. And they know what’s at stake if they miss.
ARE YOU MAKING YOUR CASE TO YOUR CUSTOMERS?
You’re probably not a lawyer. But you’re still selling every day (even in your personal life) and you need to be persuasive if you want your business to succeed.
And while you’re probably not a lawyer… I am.
Though I don’t practice law anymore. I prefer helping coaches and entrepreneurs build their case with their marketing.
I find it a lot more fulfilling and fun to help people show the world that their offer is effing amazing.
WHO AM I?
I’m a launch strategist, copy chief and copywriter who’s been lucky enough to work with some of the best direct marketers in the world.
I run the copy team for my biggest client, Jeff Walker. Jeff wrote "the" definitive book about launching online (fittingly, it’s called Launch), and his Product Launch Formula® is the longest running online marketing product out there.
It takes a lot of copy to run an 8-figure business like Jeff’s – emails (sooo many emails!), landing pages, sales pages, social media ads and posts, lead magnets, video scripts and more.
Even the copy I personally don’t write makes its way to my desk so I can add my secret sauce and stamp of approval before anything goes out the door.
In addition to working with Jeff, I’ve written and taught courses for online marketing leaders like AWAI and Dan Lok... I’ve been featured as an expert in a book by top copywriter Bob Bly... and I’ve appeared onstage at LaunchCon, PLF Live, and AWAI's Bootcamp.
SHOULD WE TALK?
Wondering if we'd be a good fit to work together?
As I mentioned above, my ideal clients are coaches (or teachers) and entrepreneurs – preferably in the personal development, lifestyle, or biz op space.
And I’d prefer if you’ve worked with copywriters before… my goal isn’t to convince you that you need me, but to convince your prospects that they need you!
If you do need convincing, though, take a look around…
You’ll find plenty of evidence that I can produce stellar results for you.
Reach out through my contact form if you have a project you’d like to discuss. Or if you just want to keep in touch, fill in your email at the bottom of the page.
You'll be able to instantly download a checklist of 13 ways to add persuasive proof to your marketing… erase your prospects’ doubts… and get them eagerly clicking to buy.
Yes!
What People Say About Candice
“Candice was a breath of fresh air. She was able to recognize our target audience and create copy that reached the reader emotionally. Her work exceeded our expectations with very little initial direction. She delivered ahead of schedule and was available when I needed to speak with her. I only hope I can work with her again in the future.”
Jason Crawford · Director of Content, Spy Escape and Evasion
“Candice Lazar is one of the best kinds of writers to work with. Her work comes in clean and on-time. It’s easy to read and provides our audience with useful information. And she brings me new ideas all the time. I’m glad to have her as one of my go-to writers.”
Heather Robson · Managing Editor, Wealthy Web Writer
“Candice Lazar is the kind of writer who makes an editor's job easy - consistently sending in quality writing on deadline, following up with new and fresh and exciting ideas, and being a genuine pleasure to work with. I hope for and look forward to many more profitable projects together.”
Mindy McHorse · Executive Editor, Barefoot Writer
“Candice is sharp and always on top of things and I can trust her to help me stay on budget and on time. Candice and her team always go above and beyond finding creative solutions for my projects. She is always high on my recommend list. Anyone should feel comfortable placing a job in her capable hands.”
Clifton Simmons · Vice President, Copy Supervisor, Campbell-Ewald
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